With this privacy policy, we inform you about the processing of personal data in connection with our activities and operations, including our website macieza.ch. We explain for what purposes, how, and where we process personal data. Additionally, we inform data subjects about their rights.

 

For specific or additional activities and operations, further privacy policies or other data protection notices may apply.

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1. Contact Information

Responsible for the processing of personal data:

MACIEZA GmbH
Pilgerweg 10
CH-8800 Thalwil
Email: m.guedes@bluewin.ch

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In certain cases, third parties may be responsible for the processing of personal data, or there may be joint responsibility with third parties.

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2. Definitions and Legal Basis

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2.1 Definitions

• Data Subject: A natural person whose personal data is processed.

• Personal Data: Any information relating to an identified or identifiable natural person.

• Sensitive Personal Data: Data concerning union membership, political, religious, or philosophical beliefs, health, intimate sphere, ethnicity, race, genetic data, biometric data for unique identification, criminal records, administrative sanctions, or social welfare measures.

• Processing: Any handling of personal data, regardless of the means and methods used, including collection, storage, modification, organization, linking, deletion, and disclosure.

2.2 Legal Basis

We process personal data in accordance with Swiss data protection laws, particularly the Federal Act on Data Protection (FADP) and the Data Protection Ordinance (DPO).

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3. Type, Scope, and Purpose of Data Processing

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We process personal data that is necessary for the continuous, user-friendly, secure, and reliable execution of our activities and operations. The processed personal data may include:

• Browser and device data

• Content data

• Communication and metadata

• Usage data

• Master data, including account and contact information

• Location data

• Transaction data, contract data, and payment details

We may also process personal data obtained from third parties, publicly available sources, or collected through our business activities, as long as such processing is legally permissible.

We process personal data with the consent of the data subjects when necessary. However, in many cases, we may process data without explicit consent, particularly to comply with legal obligations or protect overriding interests.

We retain personal data for as long as necessary for the respective purpose and delete or anonymize it in accordance with legal retention and expiration periods.

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4. Disclosure of Personal Data

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We may disclose personal data to third parties, have it processed by third parties, or process it jointly with third parties. These third parties include:

• Banks and financial service providers

• Government authorities

• Legal and consulting firms

• Marketing and advertising agencies

• IT service providers

• Logistics and shipping companies

• Educational institutions

5. Communication

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We process personal data to communicate with third parties via email, postal mail, or other means. Such data may be stored in an address book or similar tools.

Third parties providing data about others must ensure data accuracy and compliance with data protection laws.

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6. Data Security

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We implement appropriate technical and organizational measures to ensure data security, including:

• Confidentiality, availability, and integrity of processed data

• Encryption using SSL/TLS (HTTPS) for secure website access

• Protection against unauthorized access

However, no digital communication is completely secure, and online interactions may be subject to monitoring by security agencies in various jurisdictions.

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7. Processing of Data Abroad

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We primarily process personal data in Switzerland but may also transfer data to other countries, provided there is an adequate level of data protection.

For countries without adequate data protection, we ensure compliance through:

• Standard contractual clauses

• Other appropriate safeguards

8. Rights of Data Subjects

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8.1 Data Protection Rights

Individuals have the right to:

• Access their personal data and how it is processed

• Rectify or restrict inaccurate or incomplete data

• Delete or object to data processing (Right to be Forgotten)

• Request data transfer to another controller

We may postpone, restrict, or deny requests where legally permissible.

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8.2 Legal Remedies

Individuals may enforce their data protection rights through:

• Legal action

• Filing a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC)

9. Website Usage

 

9.1 Cookies

We may use cookies (both first-party and third-party) for:

• Session tracking and analytics

• Enhancing user experience

• Marketing purposes

Users can disable cookies in their browser settings, but this may limit website functionality.

 

9.2 Logging

We may log the following data from website visits:

• Date, time, and time zone

• IP address and access status

• Operating system and browser version

• Visited pages and referral URLs

These logs help ensure the security and reliability of our online presence.

 

9.3 Tracking Pixels

We may use tracking pixels (web beacons) to collect analytical data, similar to log files, from our website.

 

10. Social Media

 

We maintain a presence on social media platforms and other online platforms to communicate with interested parties and provide updates about our activities.

When using such platforms, personal data may be processed outside of Switzerland.

Each platform's terms of service, usage policies, and privacy policies apply. These policies inform users about their rights on the respective platform, including the right to request access to their data.

 

11. Third-Party Services

 

We use third-party services to operate our business efficiently and ensure a reliable user experience. These services allow us to integrate various functionalities and content into our website. When using such services, at least temporary storage of users' IP addresses is technically required.

For security, statistical, and technical purposes, third parties whose services we use may process aggregated, anonymized, or pseudonymized data in connection with our activities. This includes performance or usage data necessary for the operation of their services.

We use in particular:

• Google Services: Providers: Google LLC (USA) / Google Ireland Limited (Ireland), partially for users in the European Economic Area (EEA) and Switzerland. General information on data protection: "Principles of Data Protection and Security," "How Google Uses Personal Data," Privacy Policy, "Google's Commitment to Compliance with Applicable Data Protection Laws," "Privacy Guide for Google Products," "How We Use Data from Sites or Apps That Use Our Services," "Types of Cookies and Similar Technologies Used by Google," "Ads You Can Control" ("Personalized Advertising").

11.1 Digital Infrastructure

We rely on specialized providers for hosting and cloud storage, including:

• Hostpoint AG (Switzerland) – Hosting services

• Wix.com Ltd. (Israel, USA, Luxembourg) – Website platform

11.2 Audio & Video Conferencing

We use services such as:

• Google Meet – Video conferencing

11.3 Maps & Fonts

We integrate services such as:

• Google Maps – Mapping services

• Google Fonts – Web fonts

11.4 E-Commerce

We use:

• Wix eCommerce – Online store services.

12. Final Provisions

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We reserve the right to update this privacy policy at any time. Changes will be published on our website in an appropriate manner.